Hidden Marketing in Reddit

Types of hidden marketing:

• Word-of-Mouth Marketing (Buzz-PR)

  Or, in other words, word of mouth. It involves spreading artificially created rumors that work in favor of the company.

• Online Reputation Management (ORM)

  It's about shaping opinions and influencing the public perception of a brand, product, service, or individual online.

• Viral Marketing (V-Marketing)

  This concept is often confused with the more general term "hidden marketing." Virality of content means that consumers themselves act as the main disseminators of information, conveying the benefits of a product or service to potential buyers. In other words, representatives of the target audience act as both promoters and buyers simultaneously.

• "Guerrilla" Marketing

  Influencers, disguised as regular users, infiltrate existing dialogues, initiate new discussion topics, write comments, reviews on product or service groups, short reviews, or comments. Another 1-3-5... influencers join the discussion, and this entire company works towards one goal - addressing objections and convincing that this brand, product, or service deserves trust. Skillful work by influencers prevents any suspicion that the discussion is being led by completely different and unrelated users, as skeptics, doubters, supporters, and even indifferent users participate in the dialogue.